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Kraft Capitalizes on Satiety Trend
Kraft Capitalizes on Satiety Trend
Food Manufacturers Look For New Ways to Woo Consumers
January 10, 2007—As Americans’ obsession with their waistlines continue, food manufacturers such as Kraft Foods® offer hope to the discouraged dieter with the introduction of cuisines designed to make you feel full.
That’s what feeling “satiated” means.
Kraft Foods recently expanded its relationship with the South Beach Diet, positioning itself to take advantage of the satiety trend through its range of high protein and fiber foods designed to aide weight loss by satisfying hunger.