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Article on satiety from:

The Sunday Times | October 01, 2006

Fat chance for food firms

‘Satiety’ is the new buzz word for slimmers, and companies are cashing in, says Dominic Rushe

THERE are more than 127m overweight adults in the United States. That is big.

In Britain, 46% of men and 32% of women are overweight and the figures are getting fatter across the western world where obesity is reaching epidemic proportions; and yet more people than ever are on a diet.

The obesity paradox has created a huge business for the food industry, which has made billions selling “low-fat” and “low-carb” products to would-be slimmers.

Now they are aiming their considerable marketing muscle at a new food fad — “satiety”.

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